In the consumer beer world there's a term often used called "brand loyalty." It refers to the concept of trying many brands, finding one that you like and sticking with that brand. You might often hear people refer to themselves as a "Miller Man."

This same "brand loyalty" term can also be applied in the construction world, when it comes to talking about building insulation systems. A growing number of architects, engineers, contractors and owners are now calling themselves "THERMOMASS People," because of their satisfaction with the product.

Among those who are turning to THERMOMASS for their distribution centers is JJ Taylor, a large Florida-based beer distributor. THERMOMASS was the insulation system of choice for their recently completed distribution center in Tampa. The facility has 118,000 sq ft of controlled temperature space , a 21,000 sq ft draft cooler, and 20,000 square feet of office space on 23 acres.

Completed in only ten months, this project illustrates the speed at which THERMOMASS and tilt panels can be constructed and placed.

“Other building insulation systems do not offer the stability and long-term efficiency that this system offers. With THERMOMASS you get a top quality product that is easy to install and the benefit of on-site installation support and other technical assistance.” said Richard J. McPherson, P.E., President of Seretta Construction, Inc.